Welcome to Innovate Marquette SmartZone’s first digital Business Untapped series, inspired by our pre-pandemic in-person business series previously held at OreDock Brewing Co. Now, let’s untap your business’ potential!
In this video you’ll find information on how to set up your business in the e-commerce world with a comparison of web providers, a digital walkthrough of an online store set up, advice on maintaining your website, digital marketing advice, local search engine optimization (SEO) tips, and how/why Google My Business is the single most important aspect of your digital placement locally.
THIS VIDEO COVERS:
COMPONENTS OF A WEBSITE – 3:31
E-COMMERCE PROVIDERS + WEBSITE BUILDERS – 3:45
SETTING UP AN ONLINE STORE (+LIVE WALKTHROUGH) – 8:34
MAINTAINING YOUR SITE – 19:05
THE DIGITAL MARKETING LOW DOWN – 21:55
WHAT IS SEO? – 22:22
WHAT IS GOOGLE MY BUSINESS? – 23:55
GOOGLE MY BUSINESS FEATURES & WHY YOU NEED IT – 24:30
HOW TO SET UP GOOGLE MY BUSINESS – 29:12
WHAT’S NEXT? HOW TO OPTIMIZE FOR THE FUTURE – 30:38
LOCAL SEO: WHY DO WE NEED IT/HOW DO WE DO IT? – 34:41
We’d like to thank the Michigan Economic Development Corporation who makes events like #BusinessOnTap, Business Untapped, Women in Entrepreneurship, and others possible!